Public Engagement
The Key to Organizational Success
The Key to Organizational Success
Resource development in the non-profit sector, successful sales via intelligent marketing in the for-profit sector, the immediate adoption of a new message and its positive result all have elements in common. You apply these elements based on both a large scale understanding and detail oriented knowledge of organizational need, mission, and desired results. My career is centered upon gaining favorable results for individuals and organizations utilizing exceptionally accurate strategic plans and followthrough.
A short look through the following materials will illustrate, at the most basic level, what impressions can do.
If you walked into a museum room in a restored historic house and were presented with this, what would you think at first glance? Does this information take you into the story? Are you interested in learning more?
How about now?
What does this theatre program do to get you interested in the coming performance?
How about now?
Refining a Message for a New Audience
Revamping the Public Face via a Publication
The organization below wished to attract a younger demographic to its work, rather than just its membership roles, a classic example of "friendraising" instead of just fundraising. The newsletter lacks the necessary components and composition to accomplish this solely on its own.
The organization below wished to attract a younger demographic to its work, rather than just its membership roles, a classic example of "friendraising" instead of just fundraising. The newsletter lacks the necessary components and composition to accomplish this solely on its own.
Moving into a full colour magazine format with content appropriately highlighting the accomplishments of the organization, rather than only its programming, the desired achievement of a younger "demographic of awareness" was achieved within a year.